My name is Ashley Mitchell, and I have an unshakeable passion for financial planning and analysis. After serving as CFO for two high-growth companies and leading various finance teams over 15+ years, I've learned that the best financial insights often come from unexpected sources.

In this blog, I blend practical CFO experience with forward-looking perspectives on finance leadership. From building high-performing FP&A teams to implementing cutting-edge planning tools, I aim to share insights that help finance leaders navigate today's challenges.

Whether you're a seasoned CFO or an aspiring finance leader, I hope you'll find value in these posts. And yes, I'm that person who gets excited about Excel functions (XLOOKUP forever!).

I currently advise high-growth companies on financial strategy and hold an MBA from Wharton and a CFA charter.